Penn-Mar Human Services’ “Special Appeal” Video Wins Major Advertising Award - Penn-Mar

Penn-Mar Human Services’ “Special Appeal” Video Wins Major Advertising Award

Posted on March 12, 2024

-American Advertising Federation Recognizes Penn-Mar Promotional Video with Silver Addy-

March 12, 2024

Baltimore – Penn-Mar Human Services, the region’s leading provider of services for individuals with intellectual and developmental disabilities (IDD), is honored to share that the nonprofit has been recognized by the American Advertising Federation’s (AAF) Baltimore division with a 2024 Silver Addy Award. Penn-Mar’s Special Appeal video, produced for the group’s 31st Annual Gala fundraiser in March 2023, was recognized under the category of Audio/Visual Sales Presentation. The award was announced at the AAF’s ceremony on February 29, 2024 at the Baltimore Museum of Industry. The Addy Awards recognize and reward the creative spirit of excellence in the art of advertising.

The Special Appeal video is a staple of Penn-Mar’s Gala, produced to further inspire and inform guests of Penn-Mar’s ongoing mission of empowering the IDD community to Live Courageously. Guests then donate in real time while at the Gala, and 2023’s video proved to be particularly inspirational, securing a record amount of funds. Judges found the video’s message to be especially powerful, delivering a commanding narrative about Penn-Mar’s mission and why donating to the organization is so important.

Filmed and produced by Baltimore-based production company Hartlove-Goodyear, the video concept was developed and coordinated by Penn-Mar’s internal team, including Senior Director of Development Jackie Summers, Director of Marketing & Communications Jenn Hobbs, and Chief Advancement Officer Kathy Rogers. Several of the inspirational people who have found success through Penn-Mar’s services and programs are featured prominently in the video, along with Penn-Mar CEO Greg Miller.

“This award is a testament to both our team’s talent and how powerful our message is when it’s shared in an authentic way,” says Rogers. “Despite a rather modest budget compared to other entrants, the Special Appeal video clearly made a big impression on the judges – just as it did on the guests who watched in in 2023 and responded so generously.”

The AAF Addy Awards are the advertising industry’s largest and most representative competition, attracting more than 25,000 entries every year in local AAF Ad Club competitions.

The press can learn more or gather additional info by contacting Roger Mecca:

About Penn-Mar Human Services

Penn-Mar Human Services is a nonprofit that supports people with intellectual and developmental disabilities to Live Courageously, whether that’s securing a job, being an active member of their community, building independence, or developing new relationships.​ Penn-Mar accomplishes this by supporting people on their own unique personal journeys. Founded in 1981, Penn-Mar operates 24 hours a day, 365 days a year,​​ in northern Maryland and southern Pennsylvania. They support 500+ adults with disabilities daily through an array of customizable services.


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